If there’s any downside to creating your own webstore, this is it. It can be fairly difficult to get customers to a new website.
When you sell on eBay, Amazon (or other marketplaces) you get access to the torrent of visitors using those sites — it’s like you’ve set up store in a busy shopping mall. But when you go it alone with your own website, it can feel like you’ve set up shop in the middle of nowhere — at least in the beginning.
However, there are some tried-and-true methods to get your first few customers!
Social Media Ads
Advertising on social media is one of the easiest and quickest ways to get your first customer because you can immediately get your product in front of eyeballs interested in your industry.
However, it does cost money (you can start with a few dollars a day), it takes a lot of testing to be done properly and you need to know who your audience is. If you target the wrong people, they won’t be interested in what you’re selling, won’t click on your ads, and will just waste your money.
Success in social media advertising relies on targeting the right people to see your ads.
Click these links to go to a guide on how to advertise on the respective social media platform:
Here’s an example of Ugmonk, a clothing and lifestyle brand, doing social media advertising right:
They shared a motivational quote on Twitter with a link to their shirt for sale. They boosted it (paid to advertise it) to a certain group of people, and it got retweets, further expanding their campaign.